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What he has done

Goyo Panadero has extensive professional experience in large multinationals. In the past he led the Communications and Corporate Reputation Departments in Deloitte, Ferrovial and BBVA, all of them Global Fortune 500 companies. He holds a Bachelor’s Degree in Journalism from the Complutense University of Madrid, an Executive Development Program from Insead, as well as a MBA from (IADE- UAM).

After several years of experience in Spanish media, in 1993 he joined Caja Madrid. As External Communications Director he launched the first online newsroom in Spain, among other projects. 


In June 2000 he was appointed Director of Marketing and Communications at Deloitte Spain. In 2002 he also assumed the 

Direction of Portugal in addition to Spain and  in 2004 he was the first spaniard managing the Global Corporate Communications and Reputation Direction.


In September 2006 aged only 37, he was appointed member of the Management Committee of Ferrovial, reporting directly to the President. As Communications and Corporate Responsibility Director

he managed, among others, the crisis of British airports BAA and he changed the global brand of the international company.

In March 2009, aged 40, he was member of the Management Committee of BBVA as Global Communications and Brand Director.

In London, Goyo Panadero completed his process of international coaching certification, according to CTI´s Co-Active Coach Training 

Program. This program is the oldest and most renowned by the International Coach Federation (ICF) 

Startup with 25 years of experience

In January 2013, and after 25 years in large companies, Goyo Panadero founded Impossible Tellers, a small advisory and consultancy firm specialized in projects of communications and

brand strategy, transmedia storytelling and change management for executive directors.

In October 2015 as a Partner and Managing Director for Spain & Portugal, he joined LLYC. In January 2019 he became the global head of Talent and Innovation.

What he is doing

Since October 2019 he is the director of BMC (Brand, Marketing & Communications) and Public Positioning of EY Spain. He is also a member of the Executive Committee and Management Committee of the Firm.

He is a member of the Social Council of Madrid's Complutense University (UCM) & ESIC's (Business School) Board Council. He has given classes and is a conference speaker at leading Spanish business schools.

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